Sell your first compliance audit this week.

This is the process we would use if we were a two-person consultancy. It assumes you already have clients or prospects — it does not need new software, new staff, or a legal opinion.

Pick ten stores you already know. Not the biggest logos — the ones where someone answers your email. Category matters less than access: you need one person who can say yes to a €300 line item.

Run the checker before you write. Fifteen minutes on your branded instance gives you a score, the failed checks and the policy gaps. That becomes the opening line of your email: “Your product pages have no Offer schema, and your returns policy is not linked from the footer.”

Offer a paid audit, not free advice. Free advice gets you a thank-you. A €299 audit gets you a purchase order. Say what they get: a scored gap list, the evidence for each failure, a 30-day fix order, and the official source for every requirement.

Deliver in one sitting. Run the checker, export or print the result, add three paragraphs of category-specific notes, and send it as a PDF. Two hours of work, one deliverable, no meetings.

Quote the fix separately. The audit finds the work; the implementation is the bigger invoice. Schema on the product template, policy pages, footer links, a product feed — most of it is a day of theme work you can subcontract or do yourself.

Turn it into a retainer. Re-run the scan monthly and report the score movement. That is a maintenance line, not a project line, and it renews without a new sales conversation.

What to charge

Deliverable	Typical price	Your cost
First-pass gap audit (one store)	€/£/$ 199–399	1–2 hours
Category-specific compliance note	+150–300	1 hour with the official texts
Implementation of the top fixes	500–1,500	1–2 days of theme work
Monthly re-scan + report	49–99 / month	15 minutes

These are market observations, not a promise. Your pricing depends on your market, your brand and what your clients already pay you.

The email that works

Subject: three gaps on [store]’s product pages

Hi [name],

I ran [store] through our compliance and readiness checker before writing. It scores [n]/100. The three that matter: no Offer schema, no stock state in the data, and the returns policy is not linked from the footer.

I do a fixed-price first-pass audit — [price] — that turns this into a prioritised fix list with the official source for each requirement. If it is useful, I can send a sample of the format first.

[Your name], [your firm]

What not to promise

Do not say “compliant”, “certified”, “marketplace-approved”, or “legal”. The checker maps requirements and visible gaps; it does not test products, sign declarations, or act as an authorised representative. Put that limit in your own proposal too — it protects the invoice.

Start

The partner license is $99 once, includes the full source and 12 months of rule updates, and you can resell audits at any price. If you want your branding applied and five audits done for you, the $499 launch package covers the first week.

Get the partner license →

Or try the free checker first: compliance.openyuri.com